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Why experience is king with consumers

June 18, 2018 • Experience Investing

Experience is what matters.  Stuff, not so much. That’s the mantra of the modern day consumer who now spends less money on buying things and more on doing things than ever before. And whether it’s eating out, heading to the movies, or taking a trip overseas, there’s good reason to believe that experience-related purchases will only grow from here.

For investors, this trend could spell long-term opportunity, but understanding what factors are driving spending behaviour forward is paramount to assessing the potential rewards and risks being derived from it.

[1] Experiences include the following bureau of Economic Analysis service categories: membership clubs, sports centres, parks, theatres, events, museums, casino gambling, food service, accommodations, air travel, package tours, and foreign travel by U.S. residents.

® Toronto International Film Festival Inc. used under license.

Commentaries contained herein are provided as a general source of information based on information available as of June 18, 2018 and should not be considered as personal investment advice or an offer or solicitation to buy and/or sell securities. Every effort has been made to ensure accuracy in these commentaries at the time of publication; however, accuracy cannot be guaranteed. Market conditions may change and the manager accepts no responsibility for individual investment decisions arising from the use of or reliance on the information contained herein. Investors are expected to obtain professional investment advice.

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